Strategic Product Leader · AI Innovation Specialist
Omar Martinez
17+ years shaping digital platforms across LATAM, Europe & the GCC. I lead product strategy and AI innovation at a Tier-1 telco, building scalable platforms in eLearning, eHealth, and smart tech. Formerly at Coca-Cola, Noon, and PepsiCo. Passionate about systems that scale, storytelling that moves, and teams that win.
About
A builder of platforms, brands & teams.
I'm a commercial and eCommerce leader who has spent nearly two decades driving revenue, marketplace growth, and regional expansion. I've owned category P&L, marketplace trading, and partner-led go-to-market — doubling a marketplace category's revenue while protecting margin and leading multi-market expansion.
Today I focus on AI-first products: I built and scaled a digital learning platform from concept to 3,000+ users in two months. I love the intersection of commercial rigor, technology, and storytelling.
Experience
Roles that shaped the work.
Senior Manager, Digital Adjacencies
2022 — Presente& · UAE
- Built and launched proprietary edTech product
- Led GTM for AI-driven education and health tools
- Drove vendor evaluations and innovation initiatives
Sports Category Manager
2019 — 2022Noon · UAE
- Doubled revenue in two years across Sports vertical
- Set assortment and UX benchmarks for the region
- Managed partnerships for portfolio and pricing
Founder — Health & Wellness Startup
2017 — 2020GoStrong · UAE
- Founded platform connecting athletes with performance experts
- Created and launched a high-performance meal plan service
- Created a digital campaign for a pharmaceutical company
- Built corporate wellness programs for diverse UAE clients
Brand Manager, Sparkling Portfolio
2009 — 2013Coca-Cola · Mexico
- Managed the Minute Maid brand
- Led SOM through solid IMC strategies
- Launched first collaborative campaign with Kellogg's
Assistant Brand Manager
2006 — 2009PepsiCo · Mexico
- Repositioned a premium snack brand
- Supported SRM strategy for Lay's
Let's talk
Curious whether I'm the right fit?
Ask my AI agent anything about my background and experience, or reach out directly — whichever you prefer.